About

Hi there.

My name is Bobby Hinson and I have a passion for creating effective and engaging digital experiences.

I started my journey in the early days of the dot-com boom. And have since worked as a web designer for high-volume production shops, served as graphic designer, web developer and consultant for a variety of freelance clients and taken on the roles of both creative director and technical director.

I'm currently the experience architect for an Atlanta-based e-retailer, where I've won a Stevie Award and the company has consistently move up the rankings in Internet Retailer's Mobile 500.

Skills

What can I do for you?

I bring to the table more than just the typical designer or developer skillset. Yes, I can create a logo, produce a print ad or design an interface. And I can code a responsive website and stand up a Drupal CMS. But I can also develop an information architecture, lead a project, articulate a strategy, interpret analytics, sketch a wireframe and plan a multivariate campaign.

This fusion of creative and analytical perspectives affords me the ability to approach a problem from several different angles, as well as speak natively with the many different groups who may be involved in a project.

Relevant Skills (weighted by relative experience)

  • jQuery
  • HTML
  • Axure RP
  • CSS
  • InDesign
  • Marketing Automation
  • Information Design
  • Photoshop
  • Agile Development
  • Drupal
  • javascript
  • Illustrator

Portfolio

A selection of my work

Interface Design and Web Development

Purchasing Power Storefront

Interface Design

Fusionetics Web App

Web Development

Burr & Forman Website

Graphic Design

Zanini Guitars model logo

Web Development

APPO Website

Process

The Four C's...

Consult  -  Conceive  -  Create  -  Continue

Several years ago, I developed an idea called the Four C's of Creative Development. It provides a high-level outline of the end-to-end process of how I approach any project.

It's not groudbreaking but it does include some nuances that many may otherwise overlook.

Consult

  • Understand business strategy and goals
  • Identify problem(s) that need to be solved
  • Determine KPIs. How is success measured?
  • Conduct market and user research

Conceive

  • Develop journey maps
  • Create high level assets (IA, Wireframes, etc)
  • Build and test prototypes

Create

  • Finalize Design
  • Build Product (app, website, etc)
  • Publish and promote

Continue

  • Track and analyze performance
  • Compare results against expectations and current market trends
  • Adjust and iterate to yield continuous improvement

Contact