About
Hi there.
My name is Bobby Hinson; a UX strategist, architect and designer with over 20 years experience creating effective and engaging digital products.
I'm currently the lead UX designer for an international manufacturing company, driving the creation of next-generation supply chain solutions.
I started my journey in the early days of the dot-com boom, working as a web designer for a high-volume production shop. Since then I’ve been graphic designer, web developer, UX architect and more. I’ve taken on the position of both creative director and technical director and have lead design and development teams, alike.
I won a Stevie Award for responsive design of an e-commerce storefront and have had the pleasure of working on projects for such notable companies as Apple, AT&T, The Cleveland Cavaliers, Comcast, LexisNexis and Medtronic.
When not breaking down sophisticated user scenarios, you can find me making music, playing tabletop games, tinkering, or just spending time with my family.
Capability
What can I do for you?
I'm a nimble systems thinker with creative vision and an aptitude for getting to the heart of complex problems, standing at the confluence of customer needs, business goals and technical capability.
I’m a polymath who brings to the table more than just the typical design background. While I can create a logo, produce a print ad or design a high fidelity interface; I can also code a responsive website, stand up a CMS, lead a project, facilitate a workshop and plan a multivariate campaign.
My fusion of creative and analytical perspectives affords me the ability to approach a problem from several different angles, as well as speak natively with the many different groups who may be involved in a project.
Relevant Skills (weighted by relative experience)
- Accessibility (6.5)
- Agile Methodology (5)
- Axure RP (4)
- Azure Dev Ops (4)
- CSS (7)
- Design Thinking (6)
- Drupal (5)
- Ecommerce (7)
- Figma (8)
- HTML (9)
- Illustrator (4.5)
- Information Architecture (6)
- Interaction Design (8)
- Javascript (4)
- Jira (5)
- Marketing Automation (4)
- Maze (6)
- Mural (8)
- Photoshop (8)
- Product Strategy (5)
- User Testing (7)
- Sketch (4)
- Wordpress (5)
Portfolio
A selection of my work.
Package Machine Process Flow
- User Research
- UX Architecture
Apple Wellness
Case Study
- Copywriting
- Information Architecture
- Interaction Design
- UI Development
Purchasing Power Registration
Case Study
- User Testing
- UX Architecture
