Strategy &
Architecture &
Design

Hi There

What can I do for you?

My name is Bobby Hinson; UX strategist, architect and designer with over 20 years experience creating effective and engaging digital products.

I'm a nimble systems thinker with creative vision and an aptitude for getting to the heart of complex problems, standing at the confluence of customer needs, business goals and technical capability.

I’m a polymath who brings to the table more than just the typical design background. While I can create a logo, produce a print ad or design a high fidelity interface; I can also code a responsive website, stand up a CMS, lead a project, facilitate a workshop and plan a multivariate campaign.

My fusion of creative and analytical perspectives affords me the ability to approach a problem from several different angles, as well as speak natively with the many different groups who may be involved in a project.

What others have to say.

"Bobby has a knack for applying a strategic perspective to his design process and his knowledge of the business make him a true asset to the team."
Manish Verma Senior Director, Product Strategy
"He has a razor-sharp way of dissecting problems to get to root causes and will always suggest alternatives that are well thought out."
Jeff Hendrickson UX Research Manager
"Bobby can flex across the product and UX spectrum. His easy going demeanor belies deep dedication to his craft."
Geof Held VP, Digital Product Management and UX
"Bobby’s collaborative approach creates an environment where ideas flow freely, and his mentorship empowered the team to continuously grow."
Scott Kehres Sr. UX Designer
"(He) has the keen ability to understand the strategic needs of the business and still design with a customer first mindset."
Jamonica Miller Director of Product Development
"Bobby is an idea generator, always thinking outside of the box for new ways to advocate for our users and their experiences as he strategically pushes towards innovation."
Casey Chae User Experience Designer

Portfolio

A selection of my work.

Case Study: Internet of Packaging Pilot

Information Architecture
Interaction Design
User Research
UX Architecture

Case Study: Apple Wellness

Copywriting
Information Architecture
Interaction Design
UI Development

Case Study: Purchasing Power Registration

User Testing
UX Architecture

Internet of Packaging Sizzle Reel

Audio Editing
Interaction Design
Music Composition

Package Machine Process Flow

User Research
UX Architecture

Purchasing Power Storefront

Information Architecture
Interaction Design
UI Development

Splendor Torn Album Art

Graphic Design

Zanini Guitars Lyra Model Logo

Graphic Design

Miami Heat Season Tickets Site

UX Architecture
Web Development

Capson Direct Mailer Campaign

Campaign Planning
Copywriting
Graphic Design
Project Management

Burr Forman Website

Information Architecture
Project Management
Web Development

About

Would you like to know more?

I'm currently the lead UX designer for an international manufacturing company, driving the creation of next-generation supply chain solutions.

I started my journey in the early days of the dot-com boom, working as a web designer for a high-volume production shop. Since then I’ve been graphic designer, web developer, UX architect and more. I’ve taken on the position of both creative director and technical director and have lead design and development teams, alike.

I won a Stevie Award for responsive design of an e-commerce storefront and have had the pleasure of working on projects for such notable companies as Apple, AT&T, The Cleveland Cavaliers, Comcast, LexisNexis and Medtronic.

When not breaking down sophisticated user scenarios, you can find me making music, playing tabletop games, tinkering, or just spending time with my family.